A brand and website update for an award-winning manufacturer of packaging products.
Tri-Wall is an award-winning supplier, manufacturer and designer of packaging products globally.
Whatever the shape, size, material or contents, Tri-Wall has the solution. With seven sites in the UK alone, the Tri-Wall team provides first-class, personalised customer service with unrivalled capacity and capability.
Tri-Wall is a trusted packaging partner to world-class clients including Jaguar Land Rover, Barbour, The Royal Mint, and NEXT. And the company is growing internationally too, operating across 170+ sites with 16,000+ employees globally.
Tri-Wall engaged us to breathe new life into its branding, website and marketing assets.
The UK business has been through a period of significant growth, and it was apparent that Tri-Wall’s brand perception and marketing output were not in line with its evolving business needs.
Tri-Wall had acquired several existing successful businesses as part of their growth strategy, but work was needed to ensure their messaging reflected the impressive scale of support, span of capabilities and level of service the group can offer its clients.
After a period of research and discovery, we reviewed the challenges Tri-Wall had with its brand perception and reputation.
This included using internal and external stakeholder workshops and interviews to gather data. We then devised a brand manifesto and communication plan alongside a new colour palette, font, and graphic language to bring Tri-Wall’s identity up to date and in line with the new messaging.
To aid Tri-Wall internally, we also converted this information into digital brand guidelines, housed on a microsite that also contained downloadable company assets to support the Tri-Wall team.
Once the new branding was approved, we used the new messaging and identity as the basis for a new Webflow website – one that did this packaging giant justice, promoted all of Tri-Wall UK’s products and services, and outlined the size and scale of their business.
As a low-code, no-code solution, the Webflow site was designed to give the team the flexibility to edit content and cost-effectively add new pages as they continue to grow. In order to turn it around quickly, our design, digital and copywriting teams worked together to offer an MVP with all the essential information to introduce the business, delight customers, showcase products, and convert, with more pages coming soon.
Tri-Wall is delighted with its new brand, which now represents the company they are today.
Starting on our journey to uplift, upscale and evolve our global brand in the UK was going to be a scary proposition, however the expertise, skills and talent of the P+S teams helped give us clarity and above all comfort. The methodical process to understand the board, the customers and employees was brilliant, and it gave us key insights to build upon. The end result was a modern, professional looking website with thought, depth and perspective to who we want to be, not ignoring where we have come from.
Increase in domain authority
Organic traffic website views
