How to communicate your CSR / ESG topics with animated explainer videos
Your CSR journey won’t always be easy or straightforward - but that shouldn’t stop you from sharing your achievements and milestones along the way. Sure, it’s a difficult topic to navigate – what with new jargon, concepts and guidelines being introduced all the time. And then there’s finding a way to share it in away that piques (and keeps) your audience’s interest.
Anyone who’s stopped mid-scroll on a social media platform knows - videos are a powerful marketing tool. Research shows viewers are twice as likely to buy a product they’ve seen in an online video. So we asked our motion design team – what’s the best way to capture the key points of a company’s CSR journey and communicate it in a way that educates their audience in a fun, engaging way?
Their response? This video.
An animated explainer video brings complex and intricate topics to life in a way no blog post can. It’s a great way to mark the key milestones in your progress, and make your audience feel a part of your journey.
Interested in putting your own CSR journey in motion? Get in touch with us today by emailing marketing@proctors.co.uk to talk about how our motion design and graphics team can help bring your story to life.
Top-tips on how to become a website developing pro.
We spent some time asking our experts in design, UX, copywriting and technology what their top tips would be for building a website that converts prospects to paying customers.
From how important design is and the placing of your content to how fast you could lose the attention of a user, this series of YouTube shorts tells you all you need to know.
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