Contents
Chapter
1
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Introduction
Introduction
As the owner, founder or leader of a start-up or SME, you’ll be a specialist in your sector. You’ll know your business inside out, you’ll know what makes your customers tick, and you’ll have a pretty good handle on the competition.
But for many, one area remains beyond their sphere of expertise. And that’s marketing. Even if you are clued-up, you might not have the time or budget to devote to getting your marketing in good order.
The good news is, it needn’t involve huge cost, or time-sapping effort. In this guide, we’ll take you through the fundamentals of marketing for start-ups and SMEs, and give you a few tips on the key areas for consideration.
As the owner, founder or leader of a start-up or SME, you’ll be a specialist in your sector. You’ll know your business inside out, you’ll know what makes your customers tick, and you’ll have a pretty good handle on the competition.
But for many, one area remains beyond their sphere of expertise. And that’s marketing. Even if you are clued-up, you might not have the time or budget to devote to getting your marketing in good order.
The good news is, it needn’t involve huge cost, or time-sapping effort. In this guide, we’ll take you through the fundamentals of marketing for start-ups and SMEs, and give you a few tips on the key areas for consideration.